Community Health Centers of Georgia (CHSGa) tasked our team with creating a new employer brand to educate and entice job seekers to join their network of healthcare services. Working with a copywriter, we developed three campaign options for the client.
Concept 1: Georgia on my Mind, the client’s choice and employer brand we are currently fully developing
Concept 2: Picture Yourself — an image-driven campaign that shows the various types of jobs one might be able to hold at CHSGa while using their logo as a visual device
Concept 3: Iconic Careers — because CHSGa spans across so many types of healthcare careers, we created this concept to be bold and striking and get the point across using a series of custom icons made just for CHSGa