Partnering with a copywriter, below are examples of concepting work for new Employer Value Propositions. Created based on research, personas and our collective knowledge of hiring needs, these employer brands speak to job candidates directly and aim to drive the […]
Stuff and the other thing
Our campaign “Values at Work,” intentionally disrupts the viewer’s expectation of a healthcare employer – we’re saying we can offer something different than any other healthcare employer. By pairing each headline with a contrasting image and supporting body copy, we’re […]
This is the ultimate declaration of employee empowerment. Leading with a positive, first person line, we can champion what the employee brings to Bank of America, what they experience working here, how they feel about their career/role/colleagues, and more. “More […]
SitStay is a pet sitting app connecting owners to a pre-approved sitter to help with the care of their pet. I created SitStay from initial concept through to design completion. SitStay was created as a UX/UI exercise, included are initial […]
Community Health Centers of Georgia (CHSGa) tasked our team with creating a new employer brand to educate and entice job seekers to join their network of healthcare services. Working with a copywriter, we developed three campaign options for the client. […]
Employer brand concept, including design and collateral pieces, that I created in collaboration with a team at TMP Worldwide. Raytheon Ready challenges viewers to discover if they themselves can handle a career with Raytheon. Mood boards for concept titled “Raytheon […]
Voli Light Vodka needed to stand out in an already saturated market. Their new campaign, “Turn Up The Voli,” was introduced to the world through a new website and social campaign featuring PitBull. Social contest and campaign to drive users to […]
Mamma Mia! social campaign to capture what made the show so much fun. It was so successful that Mamma Mia! installed photo ops around the outside of the theater to capture even more #MammaMia moments.