I’m not the type of person who goes left when everyone goes right. I’m always going straight ahead to something new. Because why turn when the best direction is forward? And that’s how I feel about design too. Why do what everyone else is doing? And even worse, why do the opposite just because? Instead, lets do something new, something better, something that is unique and makes sense. That’s how I work. And it hasn’t failed me (or my clients) yet.